All workLAB-009 / Live product / 2026

Wheerli

See it. Find it. Wear it.

A visual fashion-search system combining garment detection, fashion embeddings, retrieval and multimodal review.

Wheerli illustrated fashion-search launch artworkWheerli · Launch artwork
Sector

Visual search

Services

Applied AI / Retrieval evaluation / Search architecture / Mobile engineering

Technology

Python / FashionSigLIP / Cloudflare Workers / Vectorize / Cloud Run / SwiftUI / Flutter

Stage

Live iOS product with an active search backend. Android release work continues. Multimodal review is limited to an owner-account rollout; Shopify candidates remain unscored.

01 / Initial challenge

An outfit photo rarely comes with useful product links. A visually similar result is only useful when the item can actually be bought.

02 / Opportunity

Turn a photo into a useful product search, while making retrieval quality, catalogue freshness and operating cost measurable.

03 / Strategy

Detect and crop garments, retrieve candidates with FashionSigLIP embeddings, then use multimodal review to assess visual matches. Compare stages against a repeatable benchmark before widening the rollout.

04 / Product experience

Native iOS and Flutter Android interfaces support photo search, crop correction, history and saved results. Catalogue ingestion keeps product records current; review coverage and availability checks vary by result source.

05 / Technical approach

Cloudflare Workers coordinate the search pipeline, with a Python embedding service on Cloud Run and vector retrieval in Vectorize. Application-level budget checks bound search work, alongside scheduled catalogue synchronisation for the live backend.

What we explored

  • Retrieval and reranking quality
  • Multimodal match evaluation
  • Catalogue freshness and search costs

What we built

  • iOS and Android interfaces
  • Live search backend
  • Python embedding service
  • Evaluation benchmark and catalogue ingestion

Current stage

Live iOS product with an active search backend. Android release work continues. Multimodal review is limited to an owner-account rollout; Shopify candidates remain unscored.

Next experiment

Add independent human review to the provisional benchmark labels, validate catalogue coverage and continue Android release preparation.

Visit Wheerli

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